Ferrari's first electric vehicle the Luce garnered internet backlash on Wednesday owing to online dissatisfaction with its design, the luxury car brand's shares declined up to 8% after the vehicle was unveiled on Tuesday.
The car company that has a reputation for hyper-stylising their vehicles and being notably selective about who drives them, seemingly broke with tradition with its first EV, drawing critiques that labelled it a "generic EV" and "beautifully ugly". While others stated that it looked like it was "designed by Chat GPT in eight seconds."
ALSO READ | Charles Leclerc And Lewis Hamilton Unveil Ferrari's First-Ever Electric Car
Never thought I'd say this about a Ferrari, but this is one of the ugliest EV designs ever, and it can be all yours for $640,000 lol https://t.co/uaxkG0ynH7 pic.twitter.com/7SlFoCq624
— Sawyer Merritt (@SawyerMerritt) May 25, 2026
Proud to unveil the Luce Migliore
— Lulu Cheng Meservey (@lulumeservey) May 26, 2026
A Ferrari electric vehicle designed by me and ChatGPT in 8 seconds at a cost of $0.10 https://t.co/wCuOEC2BIc pic.twitter.com/wpi4N5c79o
The electric vehicle retails at $640,000, or about Rs 6 crore, and can seat five people. Ferrari's CEO (Chief Executive Officer) had described the day that the Luce launched as a "very, very important day", and a "new chapter in its" history, as per reports.
Ferrari's share price in Milan dipped about 8%, while shares listed in the US reduced 5.3%. The Milan-listed stock had decreased more than 32% over the last 12 months.
According to Bloomberg, this plunge in share value was a response to the negative criticism and doubt from stock traders over the general public accepting and embracing such a left-field design choice.
The vehicle was designed in collaboration with Jony Ive's firm LoveFrom, with a minimalist and curved aesthetic. Ive, who was previously Apple's chief design officer, and was partly responsible for the look of their tablets and cell phones, brought a similar aesthetic to Ferrari.
This did not go over well with some netizens who referred to it as a "toaster on wheels" and arguing that it should have been branded as an "Apple car". A few netizens stated that consumer electronics aesthetics do not apply well to sports cars, leading to seemingly disappointing results.
That's what you get when you engage a product/industrial designer to do automotive design!
— Ex-Grammaton Cleric (@OtunbaBrickz) May 25, 2026
You end up with a toaster on wheels as an excuse of a car! Then Ferrari now has the guts to charge $640k for it!
They must be out of their goddam mind!! https://t.co/rwiUXVEYN0
ALSO READ | Ferrari Sets Price For First Electric Car At Around 550,000 Euros
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
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