Allied Blenders And Distillers' ICONiQ White witnessed strong traction in FY25, reaching volume of 5.7 mn cases, and strong double-digit volume growth momentum is expected to continue in FY26. (Photographer: Vijay Sartape/ Source: NDTV Profit)
Allied Blenders is firmly advancing its premiumisation strategy, focusing on the superpremium and luxury segments of the Indian made foreign liquor industry, which, despite accounting for just 3% of volume, contribute nearly 20% of industry profitability.