Despite broader consumption slowdowns driven by inflation, Marico’s continued investments and innovations in these categories have yielded strong results.
Despite broader consumption slowdowns driven by inflation, Marico’s continued investments and innovations in these categories have yielded strong results.
(Photo source: NDTV Profit)
Marico has strategically expanded its presence in direct-to-consumer segment by adopting a partnership model, acquiring emerging brands like Beardo (2017), Just Herbs (2021), True Elements (2022), and Plix (2023) across foods and premium personal care categories.