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ITC Q3 Result Review: Motilal Oswal Cuts Target Price, But Retains Rating — Here's Why

ITC has a full cigarette portfolio to better navigate the tax increase, but competitive pressure from illicit cigarettes will take a toll on the formal cigarette industry.

ITC Q3 Result Review: Motilal Oswal Cuts Target Price, But Retains Rating — Here's Why
ITC continued to deliver a healthy performance in core segments in Q3 FY26.
STOCKS IN THIS STORY
ITC Ltd.
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NDTV Profit's special research section collates quality and in-depth equity and economy research reports from across India's top brokerages, asset managers and research agencies. These reports offer NDTV Profit's subscribers an opportunity to expand their understanding of companies, sectors and the economy.

Motilal Oswal Report

ITC Ltd.'s December quarter (Q3 FY26) performance remained steady in its core cigarette division, while its FMCG arm delivered a healthy uptick in operating profitability. However, the brokerage has turned cautious after the sharp taxation changes announced in the recent GST and excise revisions—implemented from February 01, 2026—resulting in a steep rise in cigarette taxes. Motilal Oswal had downgraded ITC from Buy to Neutral after the announcement, citing the disrupted earnings outlook for the cigarettes business.

The stock has already corrected nearly 20% since the tax announcement was made on January 01, 2026. Earnings pressure on cigarettes would take away the near-term catalysts (soft tobacco prices, recovery in FMCG and Paper) and comfort on valuation.

ITC has a full cigarette portfolio to better navigate the tax increase, but competitive pressure from illicit cigarettes will take a toll on the formal cigarette industry.

Motilal Oswal has reiterated its Neutral rating on ITC with a SoTP-based target price of Rs 365 per share (valued at 21× Dec'27E P/E). The brokerage believes the stock lacks immediate catalysts as the industry adjusts to the new tax structure.

  

Click on the attachment to read the full report:

Motilal Oswal Itc Q3fy26 Results Review.pdf
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