Scott Galloway and Digital Branding
(Bloomberg View) -- This week on our Masters in Business radio podcast, we welcome the return of Scott Galloway, professor of marketing at New York University's Stern School of Business.
Galloway founded -- and sold -- several companies, including Red Envelope and Prophet, before starting L2, whose Digital IQ index tracks global rankings of brands' digital competence across 850 data points.
Our conversation ranged from technology to retail stores to consumer branding to the rise of the millennial workforce to “the four horseman of technology” -- Amazon.com Inc., Apple Inc., Facebook Inc. and Alphabet Inc. (Google).
Galloway touched on why millennials are such a talented, inspiring and occasionally infuriating generation. He explains how advertising has become a tax on the poor and why the survival of all media is based on the amount of revenue derived from advertising -- the less, the better.
We also discussed fake news, bad tech acquisitions, why Fitbit Inc. is failing, how news has been weaponized by the far right, and why it's never been easier to be a billionaire, but never been harder to become a millionaire.
SoundCloud: Interview With Scott Galloway: Masters in Business (Audio) by Bloomberg View
You can hear the full show, including the podcast extras, on iTunes, SoundCloud and Bloomberg. All of our earlier podcasts can be found on iTunes, SoundCloud and Bloomberg.
This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.
Barry Ritholtz is a Bloomberg View columnist. He founded Ritholtz Wealth Management and was chief executive and director of equity research at FusionIQ, a quantitative research firm. He blogs at the Big Picture and is the author of “Bailout Nation: How Greed and Easy Money Corrupted Wall Street and Shook the World Economy.”
To contact the author of this story: Barry Ritholtz at britholtz3@bloomberg.net.
To contact the editor responsible for this story: James Greiff at jgreiff@bloomberg.net.
For more columns from Bloomberg View, visit http://www.bloomberg.com/view.
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