After 20 years, Parle re-enters soft drink market with Cafe Cuba

Two decades after it hived off its carbonated soft drinks portfolio, Parle Agro announced its re-entry into the Rs 15,000-crore cola market early next year with the launch Cafe Cuba, a coffee-flavoured carbonated drink.   Parle Agro had sold its popular and iconic soft drink brands namely Thums Up, Limca, Gold Spot and Citra, to Coca-Cola in 1993 and had also signed a non-compete agreement for ten years.   Even t...