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Nirmal Bang Report
Our channel checks across major Indian cities indicate that business sentiment remained weak in January 2022 due to the Omicron scare, but the same improved in February 2022.
Brands continued to resort to price hiked in Jan-Feb and the same trend is expected to continue in March-April too. We notice that pricing dynamics have normalised now in white goods as LG and Samsung have taken significant price hikes in the last two months.
We have noticed customer down-trading in the appliance category. Overall, dealers/distributors expect a strong summer season.
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