ITC Hikes Cigarette Prices; Gold Flake Premium Sees 17.4% Cumulative Increase

Riddhima reports that ITC has increased cigarette prices, with fresh stocks carrying revised MRPs expected to reach warehouses by the fourth week of November, according to channel checks. Gold Flake Premium, whose pack of 10 was repriced from ₹115 to ₹125 in June 2026, as first reported by NDTV Profit, has now seen a cumulative price increase of 17.4%. Channel checks suggest the new MRP inventory is gradually moving through the trade and distribution network. The rollout will be closely watched for its impact on realizations, volumes and earnings expectations for ITC amid ongoing cost and tax-related consideration