India's K-pop fandom is about to get a major upgrade as HYBE, the company behind BTS, SEVENTEEN, Tomorrow X Together and LE SSERAFIM, expands its presence in the country with one of its biggest global music and fan events. The move comes as K-pop continues to build a strong following among Indian audiences.
Weverse Con Festival To Make India Debut
HYBE has announced that its flagship Weverse Con Festival will be held in New Delhi for the first time on March 27, 28, 2027. It will also mark the festival's first edition outside South Korea.
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The two-day event will bring together K-pop and Indian artists, live performances, fan activities, brand experiences and cultural events. The lineup has not been announced yet, but HYBE has said the festival will include special collaboration stages featuring Indian and Korean artists.
The India edition is being co-produced and promoted by BookMyShow Live, the live entertainment division of BookMyShow, which will oversee local production and promotion.
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HYBE CEO Jason Jaesang Lee said, “Weverse Con Festival India marks a new chapter in our ‘multi-home, multi-genre' strategy and reflects our commitment to India as a key market in HYBE's global growth.”
Weverse Company President Zooil Yang said, “We are thrilled to join HYBE to deliver Weverse Con Festival India to one of the world's most vibrant K-pop fan communities.”
HYBE's India Expansion
The festival comes as K-pop continues to grow in India. HYBE INDIA, based in Mumbai, is conducting auditions across the country to find and develop local talent, especially for a girl group. It is also creating content and intellectual property for Indian and global audiences.
HYBE, formerly Big Hit Entertainment, rebranded in March 2021. Its businesses include music, concerts, content, gaming, original stories, retail, technology and Weverse. Its labels include BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, ABD, YX LABELS and JCONIC.
HYBE America oversees Blue Highway Records, Big Machine Music and Quality Control Music, along with its Latin American and US Hispanic operations. HYBE operates across Korea, Japan, the US, Mexico, China and India.
Weverse Con Festival History
The festival began in 2021 as the online concert Weverse Con during the pandemic. It remained online in 2022 before becoming an in-person event in 2023 at Seoul's Olympic Park. It was renamed Weverse Con Festival and expanded to include live stages, fan zones, brand activations and artist interactions.
The event is now held every June at Olympic Park's KSPO Dome and 88 Lawn Field, featuring HYBE acts as well as artists from the wider Korean music industry.
Weverse Con Festival 2026 Lineup
The 2026 edition was held on June 6 and 7 in Seoul. The lineup included &TEAM, 82MAJOR, AHOF, AMPERS&ONE, AND2BLE, Apink, BOYNEXTDOOR, CORTIS, ENHYPEN, HIGHLIGHT, ILLIT, LE SSERAFIM, LUCY, P1Harmony, PLAVE, QWER, TOUCHED, TWS and xikers.
Solo performers included Aoen, Ha Hyun Sang, Hwang Min Hyun, Kim Jae Joong, Kwon Jin Ah, Lee Changsub, Soobin of TXT, Wendy, Yoon San Ha and Zico.
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