Pokemon Go Stock Craze Fades for McDonald’s Japan: Chart

(Bloomberg) -- Nintendo Co., which owns a stake in the creator of Pokemon Go, isn't the only company that saw a dramatic surge in its stock driven by the craze over the augmented reality mobile game. McDonald's Holdings Co. Japan Ltd. jumped when the burger chain began to offer Pokemon toys with its Happy Meals July 15 and peaked a week later after the fast food chain said that its stores would be the site of “PokeStops” and “PokeGyms” for the game. Gains from the Pokemon tie-up have since been wiped out as McDonald's prepares to report earnings Tuesday, with the stock closing Monday lower than on July 15.

To contact the reporters on this story: Jake Ulick in Hong Kong at julick@bloomberg.net, Daniela Wei in Hong Kong at jwei74@bloomberg.net. To contact the editors responsible for this story: K. Oanh Ha at oha3@bloomberg.net, Dave McCombs