On Wednesday, Global life sciences company Bayer announced its partnership with Rabo and Mastercard. The deal is a five-year program that aims at helping 1 crore Indian farmers gain easier access to formal financial services. Through this tie-up, three organisations with expertise in agri finance, digital, and payments technology will work together to increase access to agronomic knowledge, goods, services, and partnerships.
Smallholders can now access a variety of digital advisory services through Bayer's FarmRise, an android mobile platform, and through Mastercard's Farm Pass digital platform. Farmers will have access to new markets and a much larger pool of potential buyers, enabling them to improve their livelihoods in a financially sustainable manner.
-
Indian Markets Turning Corner After Two Tough Years, Says Sandeep Tandon -
NDTV Profit Ignite 2026: Experts See Opportunity In Equities, Stay Bullish For Long-Term -
Buy Right, Sit Tight Does Not Work for Individual Stocks, Says Dinshaw Irani -
'Worst Is Behind': Quant MF Sees Market Bottom, Flags 'Extreme Euphoria' In Midcaps -
India's Mutual Fund Industry Could Become A $1 Trillion Opportunity, Say Fund Managers -
'Foreign Investors Are Baraatis': Raamdeo Agrawal's Take On LTCG Tax -
Stay Invested Through Market Cycles: Raamdeo Agrawal at NDTV Profit Ignite -
Ramesh Damani Remains Bullish On India For Next 20-30 Years, Sees Bargains Amid Market Weakness -
CAS Came After A Long Consultation Process: SEBI Chairman Tuhin Kanta Pandey AT NDTV PROFIT IGNITE -
Aim To Cut FPI Onboarding Time From Mth To Five Days: SEBI Chairman Tuhin Kanta Pandey AT NDTV PROFI
Most farmers lack a formal credit history, making it challenging for banks to efficiently serve the rural economy. As a result, access to any official financial services beyond the Kisan Credit Card is severely restricted. With Mastercard's Farm Pass, a digital ecosystem platform, farmers will be able to connect with buyers, Farmer Producer Organizations (FPOs), and other actors in the agriculture ecosystem digitally, enabling them to get the highest price for their goods. It works offline, even with basic phones. This alliance will continue to explore partnerships with Indian banks and financial institutions to increase value for smallholder farmers and the overall agri ecosystem. As a result, farmers will now have more access to funding.
Also Read | Layoffs Are Rising In Tech, But These Skills Are Helping People Unlock Better Pay
Further, by providing data-driven credit scoring, credit analytics, and product creation within the partner financial institutions, Rabo Partnerships, a subsidiary of the Rabobank Group, will enable the Indian financial sector's access to financial services via the platform.
Essential Business Intelligence, Sharp Market Insights, Practical Personal Finance Advice, Daily Fuel, Gold and Silver Prices and Latest Stories — On NDTV Profit.
