Hero MotoCorp has carved out its premium mobility business into a dedicated strategic unit and appointed industry veteran Anuj Dua as Chief Business Officer, Premium Segment, as the country's largest two-wheeler manufacturer steps up its play in the fast-growing premium motorcycle and scooter market. The appointment is effective Aug. 3, the company said in a statement.
"We're excited to announce the appointment of Anuj Dua as Chief Business Officer – Premium Segment at Hero MotoCorp. This development signals a decisive push into high-growth premium segments — backed by a portfolio that grew significantly in FY'26 and a Hero Premia retail network now spanning 130+ outlets across India," Hero MotoCorp said in a statement on LinkedIn.
Dua, who has held leadership roles at Hero MotoCorp, Royal Enfield and Bajaj Auto, will join the company's leadership team and spearhead the premium business. His responsibilities include expanding the premium portfolio, forging strategic partnerships, strengthening exclusive retail formats and deepening rider engagement across premium, lifestyle and performance categories.
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While announcing the appointment, Anuj wrote on his LinkedIn account, "Excited to announce my new role as Head of Global Product Planning at Hero MotoCorp! I am thrilled to join a team of super-talented individuals who share my passion for 2-Wheels. The future of mobility is exciting and holds a vast array of opportunities."
"A heartfelt thank you to Royal Enfield, the teams, and dedicated channel partners for an incredible 9-year long ride filled with valuable learnings and unforgettable experiences. A big thanks to my colleagues in Business, After-Sales, Marketing, R&D, Operations and Technology for their immense contributions to my learning and success. My commitment to serve consumer and love for riding remains unwavering as I embark on this new chapter! Looking forward to an exciting new ride beginning at Hero MotoCorp."
The move comes as Hero MotoCorp looks to capitalise on growing consumer appetite for premium products and experience-led ownership, a segment that has emerged as one of the fastest-growing areas of India's two-wheeler industry. The company has expanded its premium lineup during FY26 with launches including the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210 and the Harley-Davidson X440 T.
Hero MotoCorp has also widened the reach of its Hero Premia retail and service network to more than 130 outlets across India. The premium stores offer dedicated sales consultants, personalised after-sales support and exclusive ownership experiences.
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The company said it is integrating connected technologies, advanced electronic architecture and intelligent rider interfaces across its premium portfolio. Over-the-air software updates and next-generation rider assistance technologies are also part of its roadmap.
Hero MotoCorp added that its motorsport arm, Hero MotoSports, will continue contributing to product development by transferring race-derived learnings in chassis dynamics, powertrain performance, durability and electronic rider aids to its commercial products.
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