- Rafael Oliveira appointed CEO of Heineken, starting Oct 1
- Oliveira resigns as CEO of JDE Peets NV to join Heineken
- Heineken's former CEO Dolf van den Brink left after six years
Heineken NV appointed Rafael Oliveira chief executive officer, as the Dutch beer maker breaks with habit by hiring an outsider to try to reverse a slump in demand.
Oliveira will step down as CEO of coffee and tea company JDE Peet's NV to take the role at Heineken on Oct. 1, according to a statement Tuesday. It follows the exit of former CEO Dolf van den Brink at the end of May, after six years at the helm and more than 28 years at Heineken overall.
-
Indian Markets Turning Corner After Two Tough Years, Says Sandeep Tandon -
NDTV Profit Ignite 2026: Experts See Opportunity In Equities, Stay Bullish For Long-Term -
Buy Right, Sit Tight Does Not Work for Individual Stocks, Says Dinshaw Irani -
'Worst Is Behind': Quant MF Sees Market Bottom, Flags 'Extreme Euphoria' In Midcaps -
India's Mutual Fund Industry Could Become A $1 Trillion Opportunity, Say Fund Managers -
'Foreign Investors Are Baraatis': Raamdeo Agrawal's Take On LTCG Tax -
Stay Invested Through Market Cycles: Raamdeo Agrawal at NDTV Profit Ignite -
Ramesh Damani Remains Bullish On India For Next 20-30 Years, Sees Bargains Amid Market Weakness -
CAS Came After A Long Consultation Process: SEBI Chairman Tuhin Kanta Pandey AT NDTV PROFIT IGNITE -
Aim To Cut FPI Onboarding Time From Mth To Five Days: SEBI Chairman Tuhin Kanta Pandey AT NDTV PROFI
Also Read | Layoffs Are Rising In Tech, But These Skills Are Helping People Unlock Better Pay
The family-controlled company has never previously appointed an outsider as CEO. The shakeup comes with Heineken facing lackluster sales of its namesake beer and other brands, as health concerns over alcohol consumption hit demand particularly among younger drinkers.
Heineken is in the middle of a cost-cutting drive which includes shedding about 7% of its global workforce of about 87,000.
ALSO READ: Meet Kunal Shah, The Man Tasked To Head WhatsApp Globally In A Challenging Tech Space
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Essential Business Intelligence, Sharp Market Insights, Practical Personal Finance Advice, Daily Fuel, Gold and Silver Prices and Latest Stories — On NDTV Profit.
