The prices of Diet Coke will likely be increased by Rs10 amid input cost pressures, according to people aware of the development.
Diet Coke, a calorie soft drink currently costs Rs 40 for per 300ml can, will be priced at Rs 50 following the price hike.
Manufacturer of Diet Coke in India, Hindustan Coca-Cola Beverages, which falls under The Coca Cola company is also considering a second price hike, people said.
The recent development comes after reports emerged stating a shortage of Diet Coke in major metro cities such as Bengaluru, Mumbai, Pune and Ahmedabad, while quick commerce platforms including Blinkit, Swiggy and Zepto showing no or limited availability of the beverage in several locations.
Why Willl Diet Coke Prices Be Hiked?
Rising input cost are driven a shortage of aluminium cans, a key packaging material, as India remains heavily dependent on imports cans. Regulatory impact has added to supply constraints, with aluminium cans brought under mandatory BIS certification in April 2025. While the Quality Control Order aims to bring standardisation, delays in approvals have hit both domestic production and imports.
ALSO READ: Diet Coke Goes 'Missing': Gen Z Social Media Meltdown As Popular Soda Hits Supply Snag
Impact of US-Iran War On Aluminium
Commodities including metals have been affected by the conflict between the US, Israel and Iran. Nearly a tenth of aluminium's global production is concentrated in the Persian Gulf, with supplies disrupted by the closure of the Strait of Hormuz. Additionally, Iranian drones and missiles have targeted plants run by Aluminium Bahrain BSC and Emirates Global Aluminium PJSC, Bloomberg reported.
These tensions in the Middle have had the significant impact on aluminum due to the region's role as a major source of metal, of which most is exported. These disruptions have surged premiums in other locations, including Japan, while prompting a pick-up in orders for products from China, which dominates global output, the report said.
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