The commerce ministry's arm Agricultural and Processed Food Products Export Development Authority on Friday said it has inked a pact with LuLu Group International to promote Indian organic products globally. The group is a leading retail chain in the Middle East.
As part of the agreement, LuLu Group will showcase a wide range of certified Indian organic products in its stores across the United Arab Emirates.
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APEDA will support these efforts by facilitating connections between organic growers in India including Farmer Producer Organizations, Farmer Producer Companies and cooperatives and LuLu Group.
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"This will ensure that Indian organic products reach a wider global audience," it said.
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