In a major landmark for India's consumer sector, Amul has become the first fast-moving consumer goods (FMCG) company in the country to cross the Rs 1 lakh crore or Rs 1 trillion turnover mark in FY26. The dairy titan has reported an 11% year-on-year growth over FY25, as reported by Business Standard, citing Capital Line and the company.
The milestone was achieved through a meticulous high-octane distribution push that Amul is usually associated with, especially into the domestic heartland of the country. Amul has historically targeted towns with lower populations, and this penetration has been essential in helping them drive sales.
That being said, the Rs 1 lakh crore turnover is reached by the broader Amul brand. The Gujarat Cooperative Milk Marketing Federation (GCMMF), which is the marketing arm for the brand, reported a turnover of Rs 73,450 crore, up 11.4%.
Why The Turnover Gap?
The discrepancy between the revenue of GCMMF and the brand's total turnover is largely due to the unique nature of the Amul model. District dairies in regions like Anand, Surat and Vadodara sell their own milk and products under the Amul banner, which do not get reflected in GCMMF's revenue.
Moreover, the brand's total turnover also includes cattle feed sales in Gujarat, which again do not get reflected in GCMMF's marketing figures.
While much of Amul's growth and sales come from the domestic market, that hasn't stopped the company from becoming a global brand. Amul is launching fresh milk in the US and Europe, catering to the Indian diaspora and beyond.
"We are expanding in Africa and Southeast Asia and plan to add another 10 international markets in a year," Jayen Mehta, MD of GCMMF, told Business Standard.
Domestically, the company is pivoting toward modern consumer needs with more than 1,200 product packs, including a heavy focus on protein-based products, probiotics and organic lines as well as value-added dairy, like cheese and buttermilk.
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