Short-video content platform TikTok has introduced a new feature named ‘bulletin board' for creators and brands. The latest feature allows creators to share one-way public messages directly with their followers. The feature works similarly to Instagram's broadcast channels, which was introduced by the Meta-owned platform in 2023.
Through the bulletin board, only the creators can post public messages, while followers can respond with emojis. The creators can share their content in text, image and video formats, TikTok announced in a blog post on Nov. 13, 2025.
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Initially, TikTok is rolling out this new feature for creators who are at least 18 and have a minimum of 50,000 followers.
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“Bulletin board is a one-to-many broadcast channel, making it quick and easy for creators to post news and updates, and share exclusive content,” TikTok shared on its website.
The goal is to help creators share quick updates and announcements, giving them a new way to reach their audiences. The feature is designed to help creators and brands build community by sharing updates, news and exclusive content, as per the official release.
Instead of posting through a Story or regular TikTok post, creators can use the bulletin board to share their updates. It also allows accounts to promote content by sending it directly to followers.
According to TechCrunch, TikTok had been testing this new feature since June. During the beta test phase, the video sharing platform witnessed artists use bulletin boards to share new music and invite followers to pre-save upcoming releases. Media outlets like People magazine and sports teams like Paris Saint-Germain FC also used the feature to share news and updates.
“Just like everything on TikTok, all content must adhere to our Community Guidelines, which we enforce using a combination of technology and human moderators,” TikTok explained in a blog post. “Our safety tools for muting, blocking, and reporting users and content are available within the bulletin board to help keep communities safe and positive.”
Creators can start a bulletin board by going to their inbox and selecting the option. They can turn the ‘Show on profile' setting on or off to control visibility and pick a name for their board.
Followers can join by clicking the bulletin board's name under the creator's bio. Once joined, they receive notifications in their inbox whenever the creator posts.
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