HUL's B2B app, Shikhar, now reaches 1.4 million retail outlets and has a 70% monthly active user rate. Shikhar has partnered with ONDC to help retailers list their products and sell their entire range online. With a diverse customer base—including traditional distributors, digital platforms, and neighborhood retailers—HUL’s products are available in over 9 million retail outlets, supported by 3,500 distributors across more than 2,000...