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'Buy' HUL Shares Maintains Motilal Oswal, Sees 24% Potential Upside

Motilal Oswal continues to believe that in a steady macro environment, HUL will boost its volume performance in FY26/FY27.

<div class="paragraphs"><p>HUL (Photo source: NDTV Profit)</p></div>
HUL (Photo source: NDTV Profit)
HUL's B2B app, Shikhar, now reaches 1.4 million retail outlets and has a 70% monthly active user rate. Shikhar has partnered with ONDC to help retailers list their products and sell their entire range online. With a diverse customer base—including traditional distributors, digital platforms, and neighborhood retailers—HUL’s products are available in over 9 million retail outlets, supported by 3,500 distributors across more than 2,000...
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