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This Article is From Nov 05, 2019

WWE Inks Deal for Saudi Events, Boosting Hope for Wider Accord

The partnership with the Saudi General Entertainment Authority runs through 2027, the parties said Monday.

(Bloomberg) -- World Wrestling Entertainment Inc. rose as much as 7% in extended trading after the company expanded its live event partnership in Saudi Arabia to include a second large-scale event.

The partnership with the Saudi General Entertainment Authority runs through 2027, the parties said Monday. WWE and GEA also continue to work toward a media agreement in the Middle East-North Africa region.

Investors had grown increasingly concerned about the WWE's progress into the Middle East. A delay in completing a deal in the area contributed to a 16% drop in the stock on Oct. 31. The company also slashed its forecast for operating income, in part because of the delay.

The shares fell an additional 5% earlier on Monday. Several wrestling blogs reported that WWE hadn't been paid for an event this year in Saudi Arabia, which led to a dispute at the company's Crown Jewel event in the region last week.

WWE said late Monday there was no such dispute.

Shares of WWE soared as high as $56.86 in late trading after Monday's announcement. They were down 29% this year as of the close.

To contact the reporter on this story: Rob Golum in Los Angeles at rgolum@bloomberg.net

To contact the editor responsible for this story: Nick Turner at nturner7@bloomberg.net

©2019 Bloomberg L.P.

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