The Indian film industry has stepped in a high-stakes ground with massive projects like Ramayana. While the Rs. 4,000 crore budget has shocked several fans, the latest news regarding the OTT deal has sent a shockwave in the industry.
Namit Malhotra, the producer of Ramayana, has turned down a whopping Rs. 700 crore offer for the movie's digital streaming rights. As per reports quoted from Bollywood Hungama, the Rs. 700 crore deal was for both the parts of Ramayana. However, Malhotra rejected it considering the massive amount of money put in the entire project.
"Namit received an offer of Rs 700 crore for both the films put together, which is the highest ever by a margin for an Indian film. But he took no time to reject the offer. Given the mammoth cost of Rs 4,000 crore, Namit and his team feel that Ramayana deserves more as it's a legacy film that will speak to generations ahead," Bollywood Hungama reported.
"He is expecting Rs 1,000 crore deal from OTT players, leaving Rs 3,000 crore to be recovered from other sources, including global theatrical."
ALSO READ | Did You Know: Ranbir Kapoor And His Great-Grandfather Prithviraj Kapoor Share A Ramayana Connection
The report also added, "It's a film that gives all platforms global reach. And Rs 1,000 crore for two films put together is a rather good price given the potential. He is holding the rights close to his chest and will partner with the right player at the right price.
There's a possibility for him to sell just Part 1 now and hold back Part 2 till the release of Part 1, a strategy that team ‘Dhurandhar The Revenge' opted for."
Apart from the huge investment, this rejection has proved the preference of cinematic experience and its long term value from it rather than digital streaming.
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Ranbir Kapoor's Ramayana teaser was released on Hanuman Jayanti on April 2, 2026. The 2.5-minute teaser gave a glimpse of Ranbir Kapoor in the divine avatar of Lord Rama. Nitesh Tiwari's Ramayana Part 1 features Ranbir as Lord Ram. Sai Pallavi is set to play Goddess Sita.
The movie also stars Sunny Deol, Yash, Kajal Aggarwal, Ravi Dubey, and Rakul Preet Singh. The movie is set to release in two parts, the first part on Diwali 2026, while the second part on Diwali 2027.
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