Lamborghini, known for its super luxury sports cars is bringing something to India that it started manufacturing before its famous sports cars.
Lamborghini-known to be associated with the rich and famous is now targeting affluent farmers, golf courses, cricket grounds, vine yards & luxury resorts as it unveils its tractors in India. The launch is scheduled for December 12 at the largest agricultural exhibition 'KISAN' to be held in Pune.
Lamborghini tractors have a history older than its cars. It was launched way back in the mid 1950s and in 1973 got acquired by the SDF Group. The group has been manufacturing Lamborghini tractors at its facility in Ranipet, Tamil Nadu, but has so far only exported them.
SDF Group had gained ownership of the Lamborghini brand of tractors after acquiring Trattori Lamborghini, founded by Ferruccio Lamborghini -- creator of the Lamborghini cars.
"We are thrilled to launch this beautiful Lamborghini tractor in India. Highly popular abroad, Lamborghini has won the hearts of many across the globe and I am confident the same story will be repeated here," Bhanu Sharma, managing director and CEO, SDF India said.
The prices are yet to be disclosed by the company.
The sports car business of Lamborghini is under Automobili Lamborghini SpA, which is owned by the Volkswagen Group.
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