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Consumption Slowdown: This Growth Strategy Is Not Helping FMCG Firms Anymore
Consumers are not only buying less due to the consumption slowdown, they are also going back to cheaper alternatives.
25 Feb 2020, 11:07 AM IST
As Indians cut back on consumption in a slowing economy, a strategy that consumer goods makers banked on to keep growing isn’t working anymore.From snacks and biscuits to shampoos and hair oils, companies offered premium products in smaller, affordable packs to convert customers to costlier alternatives in the hope of initially boosting volumes, and eventually improving margins by creating a habit. But customers are not only buying l...
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