Samsung Unveils Creative Hologram Teaser Ahead Of Galaxy Unpacked 2025
The teaser comes just days ahead of the Galaxy Unpacked event on Jan. 22, where the South Korean company is anticipated to launch the Samsung Galaxy S25 series.

(Source: Samsung)
As the Galaxy Unpacked 2025 and the much anticipated arrival of the Samsung Galaxy S25 series draws closer, the South Korean company is building anticipation with a captivating holographic teaser featuring immersive holographic projections and voice elements.
The company lit up London’s skyline with a live holographic presentation, turning the city into colourful canvases and giving everyone a preview of the upcoming mobile AI era. With the innovative teaser, it also offered a peek into the next chapter of Galaxy AI mobile experience.
Samsung Lures Viewers To Galaxy Unpacked 2025
The Samsung teaser used live holographic activation and voice elements to entice viewers to watch the upcoming Galaxy Unpacked event and its livestream. From marine life, sports highlights, a sky full of lanterns and exotic plants, the holographic projections displayed a range of visuals that represent everyday memories that people might record and share using mobile devices.
The video offered a preview of the new capabilities that will be included in the upcoming Samsung Galaxy S25 series lineup. It also hinted at the more user-friendly mobile experience that Galaxy AI users worldwide may anticipate.
The immersive experience featured large-format, scalable 65-foot by 50-foot graphics set 100 feet above the ground. Expectations of the new Galaxy S series and Galaxy AI have been further raised globally by on-site social media updates in addition to the exhibit being live in London.
Samsung Galaxy S25 Launch
The teaser comes just days ahead of the Galaxy Unpacked event on Jan. 22, where Samsung is anticipated to launch the new S25 series. In case you want to watch the event live, then know that it will likely take place in San Jose, California, and will be streamed on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel.
The Samsung Galaxy S25 series is likely to include the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra smartphones, all reportedly powered by the latest Qualcomm Snapdragon 8 Elite processor and it is packed with AI-related features.