Google has teased a screenless fitness wearable aimed at athletes and fitness enthusiasts, signalling that a launch may be close even as its rival Whoop has just been valued at $10 billion.
In a 15-second Instagram clip, the company highlighted a new wrist-worn device that appears to sit outside the usual smartwatch model and could position Google more directly against Whoop's screen-free fitness tracker.
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The video, posted by NBA star and Google performance advisor Steph Curry, shows him playing with a basketball while wearing a grey-and-orange band on his left wrist. The Google logo is clearly visible, strongly suggesting that the company is preparing to introduce a new fitness-focused wearable. "I won't spoil it. You kinda have to see it for yourself." read the post caption.
The band itself resembles a Whoop-style device: minimal, screenless and designed more for continuous health tracking than for the kind of on-device interaction people expect from an Apple Watch.
Google has not yet disclosed the product name, pricing or launch date, but the clip indicates that the wearable is built around round-the-clock activity monitoring and performance insights. That would put it in the same category as Whoop, which has built its reputation on tracking recovery, sleep and training load rather than step counts or display-heavy features.
The teaser lands at a moment when the screenless-wearable market is gaining attention. Whoop, the Boston-based company founded by Will Ahmed while he was a senior at Harvard, operates in more than 200 countries and has become popular among athletes and celebrities. Its model focuses on turning body metrics such as heart rate and sleep into personalised performance insights.
Google surfaced the teaser on the same day, Whoop said it had raised $575 million in a Series G funding round at a $10.1 billion valuation. The round was led by Collaborative Fund and included participation from investors such as Mubadala Investment Company, Qatar Investment Authority, 2PointZero Group, Abbott and Mayo Clinic. With the fresh capital, Whoop is looking to expand further into healthcare and medical applications.
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Google's move also points to a broader shift in wearable tech, where companies are increasingly experimenting with devices that move beyond screens and standard smartwatch functions. If the band seen on Curry's wrist is indeed the product Google is preparing to launch, the company appears ready to challenge a niche that Whoop has spent years defining.
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