Milky Mist Bets On Paneer, Baramati Greenfield Project To Drive 30% Growth

Milky Mist, a fully bootstrapped and net-profitable dairy company, hopes to sustain a compound annual growth rate of 30%, Managing Director Sathishkumar T told NDTV Profit. Paneer remains the company’s flagship product, with Milky Mist claiming to be the first company in India to sell packaged paneer. The company sees significant growth potential in the Rs 1 lakh crore paneer market, only around 10% of which is currently organised, leaving it with substantial headroom to tap the largely unorganised segment. Milky Mist, which has consistently focused on products dominated by unorganised players, is also setting up a greenfield project in Baramati and is receiving a strong response from western and northern markets.