Apple is set to take the wraps off a fresh lineup of products at its annual launch event on Wednesday, with a foldable iPhone, new iPhone 18 Pro models, Apple Watches and upgraded Macs among the products expected to make their debut.
The event is scheduled for Sept. 9 at 1 p.m. ET, with viewers able to watch it through Apple's website or the Apple TV app.
Apple had not officially confirmed its launch lineup, however, analysts, tech publications and Apple watchers have offered a long list of predictions about what the company could announce.
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At the centre of those expectations is the iPhone Ultra, which is rumoured to be Apple's first foldable iPhone.
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Foldable iPhone: What to expectAccording to MacWorld, citing a source familiar with Apple's plans, the iPhone Ultra could adopt a book-style folding design. When unfolded, the device is expected to offer a landscape-oriented display roughly comparable in size to an iPad mini.
MacWorld reported that the phone could feature a 7.7- to 7.8-inch inner display and a 5.3- to 5.5-inch outer screen, along with four cameras.
The foldable design could also come with some compromises. MacWorld expects the device to lack Face ID because of differences in the front-facing camera setup between its folded and unfolded states.
The phone could also reportedly miss out on a telephoto camera because of its slim profile. Wireless charging could be another limitation, with the device potentially not supporting MagSafe or conventional wireless charging.
What else could Apple launch?The foldable iPhone is not the only major product expected at the event. Apple is also rumoured to be working on a Home Hub, a smart home device resembling an iPad that could work with HomeKit-compatible lights, thermostats, locks, security cameras and speakers.
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According to MacRumors and 9to5Mac, other products expected at the event include:
- iPhone 18 Pro and iPhone 18 Pro Max
- Apple Watch Series 12 and Apple Watch Ultra 4
- AirPods 5
- MacBook Ultra, M6 MacBook Pro and M6 iMac
- Apple TV 4K
The event also comes just days after John Ternus took over as Apple CEO on Sept. 1, succeeding Tim Cook, who announced in April that he would step down.
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