If you're an ardent fan of Formula 1 racing, there is good news coming your way. IBM and Scuderia Ferrari HP have launched a new AI-powered app that aims to bring the almost 400 million racing fans closer to cars, drivers and races they love.
The app includes an all-new Race Centre and Racing Insights built with IBM watsonx, the company's generative AI platform. These AI-powered features will offer fans all the Scuderia Ferrari HP action from race weekend.
The app, which is available in English and Italian, includes:
AI-Generated Race Summaries: Post-race recaps of the Scuderia Ferrari HP team's performance that are available within hours of a race's conclusion. LLMs on watsonx will transform the team's race data into narratives that include reflections from the Scuderia Ferrari HP drivers and team principal.
Post-Race Insights And Data Visualisations: Dynamic visuals will allow fans to interact with and see post-race driver and car data, including telemetry, weather, track conditions, session results, car and tire strategies.
Historical Driver And Team Insights: Fans will get comparisons of key 2025 race moments with past Scuderia Ferrari HP race milestones, including car, driver and track moments. These insights are embedded within the AI-generated race summaries and other Scuderia Ferrari HP content.
Alongside Race Centre, new app features will deliver personalised and interactive fan experiences. These include:
Fan Messages: This feature will allow fans to send messages directly to the Scuderia Ferrari HP team for the chance to be featured in key team communications, including social media posts and team blogs.
Interactive Fan Polls: Daily polls will offer fan voting on a range of Scuderia Ferrari HP topics, including qualifying, race performances and historical and favourite team moments.
Iconic Races: Race summaries offer fans a glimpse of some of Ferrari's most famous wins throughout the decades.
IBM and Scuderia Ferrari said they will continue rolling out new app features throughout 2025 to make the racing season even more exciting. By combining data and AI technologies with the team's current and historical data, IBM and Scuderia Ferrari are working to reimagine the digital fan experience in new ways.
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