As Akshaya Tritiya approaches, demand for gold is expected to rise significantly. To avoid being misled by gold-plated items or pieces with lower-than-advertised purity, here's how buyers can carefully check the authenticity and purity of jewellery before purchasing.
On this day, devotees worship Lord Vishnu and observe specific rituals. It is believed that prayers and good deeds done on this day bring lasting results. It is considered an auspicious day to start a new business, for weddings, and other important life events.
Buyers must look for three essential markings on gold jewellery to confirm its authenticity.
- The first is the BIS logo, a small triangular mark that shows the jewellery has been certified by the Bureau of Indian Standards (BIS). This mark is considered a reliable indicator of gold purity.
- The second is purity and fineness details, which are mentioned in karats. For instance, 22K916 indicates 91.6 per cent gold, commonly used in traditional jewellery, while 18K 750 shows 75 per cent purity, often used for diamond or stone-studded ornaments.
- The third and most important mark is the HUID, a six-digit alphanumeric code such as A1B2C3. This Hallmark Unique Identification number serves as a unique identifier for each jewellery piece and is considered the most critical verification mark in 2026.
ALSO READ: When Is Akshaya Tritiya 2026? Date, Shubh Muhurat, Significance And Other Details
Digital Verification Through BIS Care App
Buyers can verify gold jewellery digitally using the BIS Care App.
After downloading the official government-supported app, users can access the “verify HUID” section and enter the six-digit code found on the jewellery. The app then displays details including the jeweller's registered name, the Assaying and Hallmarking Centre that tested the piece, the date of hallmarking, and the purity.
Buyers should cross-check these details with the product tag. If there is any mismatch, such as the app showing 22K while the jeweller claims it is 24K, it indicates a discrepancy.
Use of Karat Meter
Customers can also request a Karat Meter test at jewellery stores. Most jewellers use an XRF (X-ray Fluorescence) machine, which scans the metal surface and provides a detailed composition of the alloys present, including gold, silver, and copper, without causing any damage to the jewellery.
Buyers have the right to ask for this test to be conducted in their presence before billing. The process usually takes less than 30 seconds.
Basic Magnet Test
A simple physical test involves using a magnet. Pure gold is non-magnetic. If the jewellery is attracted to a strong magnet, it may contain other metals such as iron, nickel, or cobalt, indicating lower purity.
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Importance of a Proper Invoice
A detailed tax invoice is an important part of any gold purchase.
The bill should clearly mention the HUID number of each item, its purity in karats, weight in grams, and the gold rate on the day of purchase. It should also provide a detailed breakdown of making charges and GST, ensuring full transparency and helping verify the true value of the jewellery.
What is Akshaya Tritiya ?
Akshaya Tritiya, also known as Akti or Akha Teej, is considered one of the most auspicious days in the Hindu and Jain calendars. In 2026, it will be observed on Monday, April 20. The term “Akshaya” means “never diminishing” or “eternal,” while “Tritiya” refers to the third lunar day of the bright fortnight in the month of Vaisakha.
Akshaya Tritiya 2026: Date And Shubh Muhurat
According to Drik Panchang, Akshaya Tritiya will be celebrated on Sunday, April 19. The puja muhurat will be from 10:49 a.m. to 12:20 p.m., lasting 1 hour and 32 minutes. The Tritiya Tithi will begin at 10:49 a.m. on April 19 and end at 07:27 a.m. on April 20.
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