Get App
Download App Scanner
Scan to Download
Advertisement
This Article is From Feb 14, 2022

German Village Becomes the Champagne of Luxury Watches

German Village Becomes the Champagne of Luxury Watches

Luxury watches from the German village of Glashuette are gaining protected status similar to bubbly wine coming from the Champagne region in France. 

The country's upper house of parliament on Friday signed off on the so-called Glashuette Decree, ensuring that only timepieces made in the town of about 7,000 people in the eastern state of Saxony are permitted to display the vaunted name.

Located about three hours south of Berlin in former ore-mining hills near the Czech border, the town boasts the greatest concentration of world-class watchmakers outside Switzerland. A. Lange & Soehne, the priciest local producer, has built a reputation that rivals those of Swiss giants such as Patek Philippe and Audemars Piguet.

Read more: How Eastern Germany's Watchmaking Capital Is Beating Switzerland

Knives from Solingen have been protected by a similar order for decades. The rules guarantee that products bearing that name fulfill certain criteria on local content. 

The protected status will help the fight against counterfeit products as well as secure jobs in Glashuette's watch-making industry, Saxony's Premier Michael Kretschmer said in an interview on ZDF television.

“With a quality product like a watch, for which people pay thousands of euros, jobs are only safe when that quality is in there,” he said. “That's why it has to be protected.”

©2022 Bloomberg L.P.

Essential Business Intelligence, Sharp Market Insights, Practical Personal Finance Advice, Daily Fuel, Gold and Silver Prices and Latest Stories — On NDTV Profit.

Newsletters

Update Email
to get newsletters straight to your inbox
⚠️ Add your Email ID to receive Newsletters
Note: You will be signed up automatically after adding email

News for You

Set as Trusted Source
on Google Search
Add NDTV Profit As Google Preferred Source