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This Article is From Apr 06, 2019

NaMo TV An Ad Platform, No Approval Required: I&B Ministry To Election Commission

NaMo TV is an ad platform launched by DTH service providers, the ministry tells Election Commission.

NaMo TV An Ad Platform, No Approval Required: I&B Ministry To Election Commission
Prime Minister Narendra Modi gestures as he speaks during an election rally, ahead of Lok Sabha polls, in Jamui, on April 02, 2019. (Source: PTI) 

The Information and Broadcasting Ministry is learnt to have responded to an Election Commission notice on NaMo TV, saying it is an advertisement platform launched by DTH service providers, and does not require a government nod.

The ministry has also said that NaMo TV is not a regular channel and it does not figure in the official list of approved channels, a source said.

The Information and Broadcasting ministry told the poll panel that as per the existing norms, no approval is required to run such advertising platforms, the source added.

On Tuesday, the EC had issued a notice seeking a report from the ministry on NaMo TV, launched just weeks ahead of the general election, after opposition parties, including the Congress, asked the poll body to direct the ministry to suspend the channel as it violated the Model Code of Conduct.

The EC will take a call on whether it violated the model code after going through the documents the ministry files.

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