(Bloomberg) -- Mark Zuckerberg posted his first tweet in more than a decade, a playful jab at Elon Musk on the day the Meta Platforms Inc. founder rolled out a much-anticipated Twitter substitute.
Meta's Instagram officially unveiled Threads Wednesday, considered the most potent threat yet to the struggling social media service Musk owns. Hours later, Zuckerberg tweeted a photo of identical Spider-Men facing off.
Zuckerberg's tweet appeared to be his first since 2012 — the Meta founder is an infrequent poster — and comes two weeks after Musk challenged the Meta founder to a cage fight. Musk responded shortly after with his own retort about Instagram.
Threads is capitalizing on a series of mis-steps at Twitter. Since Musk acquired the company for $44 billion in October, it's cut thousands of employees, loosened content moderation policies and put users and advertisers through a spate of technical challenges. In the latest controversial policy change, Twitter limited the number of tweets users can view daily — a measure Musk called “temporary” in order to fend off data scrapers and bots.
“There should be a public conversations app with 1 billion-plus people on it,” Zuckerberg said in a post on Threads. “Twitter has had the opportunity to do this but hasn't nailed it. Hopefully we will.”
Why Meta Is Launching a Twitter Rival Called Threads: QuickTake
(Updates with Musk's response)
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