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Snap Inc Buys Data Firm 'Placed' For $135 Million
12 Aug 2017, 02:12 PM IST i

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Snap has been hit by the growth of Facebook-owned Instagram 'Stories'.
San Francisco: Snap Inc -- which is the parent company of photo-sharing platform Snapchat -- has acquired the 'Placed' data firm for $135.2 million in an all-cash deal, according to documents filed with the US Securities and Exchange Commission (SEC).
The data firm would continue to operate independently with David Shim as its Chief Executive Officer (CEO) and report to Snap's Chief Strategy Officer Imran Khan, AdWeek reported on Sa...
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