Ola Electric on Sunday launched 'Ola Insiders', an exclusive community programme for its existing customer base of over 10 lakh riders across the country.
The initiative unlocks a host of benefits for the community members, including vehicle upgrade, add-on and referrals.
As part of the programme, customers can upgrade their existing scooters and receive benefits of up to Rs 50,000 on the latest Gen 3 S1 portfolio and Roadster motorcycles, including the 4680 Bharat Cell variants, Ola Electric said in a statement.
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Besides, existing Ola customers can unlock benefits of up to Rs 20,000 when adding another Ola vehicle under the same registered name, it added.
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The customers can avail referral benefits and earn up to Rs 5,000 in Ola credits upon successful delivery.
The referred buyer will also receive a Rs 1,000 cashback.
"With over a million riders, our community remains central to our journey. With the launch of Ola Insiders, we are introducing a structured ownership program built around our riders which supports seamless vehicle upgrades, enables multi-Ola households, and makes it easier for our community to bring more people into electric mobility," a company spokesperson said.
Ola Electric currently sells an expansive portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
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