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Premium Lipsticks To Eyeliners Are Coming In Tiny Sizes. Not Why You Thought.
Cosmetics and skin care brands have been borrowing from a decades-old affordability play, but for a different reason.
20 Sep 2021, 07:32 AM IST
Makers of premium cosmetics and skin products have been borrowing from a decades-old affordability playbook—the sachet revolution. But for a different reason.Estee Lauder to Sugar Cosmetics are increasingly coming out with lipsticks and serums to cleansing butters in tiny sizes. More than ever during the pandemic.Selling things in bite-sized helpings isn't new. Consumer goods makers offer everything from shampoos to chips and cereals...
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