Samsung’s AI Subscription Club To Include Galaxy Smartphones, Ballie Robot, But Key Questions Remain
Whether upcoming Galaxy S phones will be covered by the subscription and which markets will the service expand to remain to be seen.
(Source: Samsung)
Samsung is preparing to offer its AI Subscription Club—a monthly membership for its artificial intelligence-powered devices—to users on the global stage, although some critical questions remain unanswered regarding its rollout and the products covered under the subscription.
According to a report, Han Jong-hee, the vice chair of Samsung Electronics, has revealed that the company’s AI Subscription Club, which was introduced for a few of Samsung’s home appliances in South Korea in December, will soon be available for Galaxy phones and the future Ballie AI robot.
“We will apply the subscription service to Galaxy smartphones starting next month,” he told ETNews. “Ballie will be introduced first in Korea and the U.S., and we plan to supply it as a subscription in Korea.”
By subscribing to the AI Subscription Club, Samsung customers will be able to rent AI-powered Galaxy devices. Through the service, customers can also rent Ballie, Samsung’s AI robot, which made its premiere in 2025 but hasn’t been made accessible to customers yet.
In keeping with its “one-family one-robot” goals, Samsung has confirmed the release of the AI companion robot, which will first be sold in the U.S. and South Korea.
The service enables customers to purchase the products they want without having to pay the full price up front. For a reduced upfront cost, the service currently allows Korean users to sign up for a monthly subscription of their AI-enabled TVs, washing machines, refrigerators, and other appliances. Users can also choose to get maintenance and repair services for their devices.
Samsung has already said that customers will be able to use AI features in various products for free until the end of 2025. A price tag for such features may be announced later.
Post-launch, shoppers have reportedly given the service positive reviews, and it accounted for 30% of all consumer electronics sold by the Samsung Store for for a period of three weeks.
However, it is unclear which devices will be covered by the subscription service or whether Samsung’s upcoming Galaxy S phones would be covered as well. Notably, on Jan. 22, Samsung is anticipated to reveal the Galaxy S25 series at its Galaxy Unpacked event in San Jose, California.
Not just that, the availability of Samsung's AI Subscription Club outside South Korea is likewise still unknown.
