Air India has won global recognition for its generative artificial intelligence-driven booking feature that, once rolled out, aims to enhance the reservation experience of flyers.
Air India's concept won the Red Dot award, considered one of the most prestigious recognitions for design concepts by the global design community, in Singapore recently.
The 'Design Concepts' category acknowledges exceptional concepts or prototypes that are at the developmental stage, as well as those ready for market. The Air India concept is showcased now in the Red Dot Design Museum in Singapore.
New digital interaction paradigms can use text and visual interactions interchangeably to speed the user's digital journey. Air India has applied this AI-generated insight to transform the classic ticket booking journey to an improved reservation experience.
According to the airline, the concept will have several benefits:
Minimise User Effort In Bookings: Instead of navigating many pages of screens with selections to be made and data to be entered, users can just specify their intent to travel using a simple request and complete the reservation instantly.
Reduced Ticket-Booking Time: By speeding the guest's journey through the booking flows, the time spent by them in making reservations will be reduced.
Improved Booking Journey: The new interaction concept will eventually power Air India's end-to-end booking experience from researching about destinations to travel and post-travel support. The capability will be available for all Air India's digital channels to help guests switch sessions across channels.
"It is an honour to win the global Red Dot Award in the Design Concepts category for this innovation and we look forward to rolling it out in our digital channels soon," said Satya Ramaswamy, chief digital and technology officer, Air India.
Implementation of the system across Air India's mobile app, website and chatbot will be driven by the insights gained from the airline's consumer-facing generative AI technologies-based virtual agent AI.g.
Essential Business Intelligence, Continuous LIVE TV, Sharp Market Insights, Practical Personal Finance Advice and Latest Stories — On NDTV Profit.
