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ICICI Direct's IPO Report
SJS Enterprises Ltd., incorporated in 1987, is a leading ‘design-to-delivery' player in the Indian decorative aesthetics industry serving automotive (~75% of sales) and consumer appliances (~25% of sales) sectors.
Its product range includes decals and body graphics, 2D and 3D appliques/dials, 3D lux badges, overlays, aluminium badges, in-mould decorative parts/In-mould label, lens mask assembly and chrome plated injection moulding plastic parts, etc.
SJS Enterprises has two manufacturing facilities (Bengaluru and Pune). Within automotive, two-wheeler, passenger vehicle contributed ~58%, ~16.7% of FY21 sales, respectively.
India constituted ~84% of sales as of FY21.
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