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Motilal Oswal Report
Havells India Ltd. enters refrigerator market under ‘Lloyd' brand -
Havells India announced its entry into the refrigerator product category with the launch of 25 new models of Direct Cool, Frost Free, and Side by Side refrigerators.
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With this, the Company now has access to the approximately Rs 250 billion refrigerator market.
Moreover, the launch plugs an important gap in Lloyd's product portfolio of air conditioners, washing machines, and televisions.
The category has a penetration level of approximately 33% in India. Going ahead, the company aims to launch 25 additional refrigerator models and a new range of dishwashers by Diwali 2020.
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