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Electronics Mart India Ltd. started operations in 1980 with a consumer durable and electronics store in Hyderabad.
Today, Electronics Mart India is the fourth largest and one of the fastest-growing consumer durables and electronics retailers in India, with dominance in Andhra Pradesh and Telangana.
Electronics Mart India retails consumer durables such as home entertainment, mobiles, laptop, home appliances, cameras, kitchen appliances, and personal care. EMIL operates multi-brand outlets under the 'Bajaj Electronics' brand name in Andhra Pradesh and Telangana, and under the name of 'Electronics Mart' in the NCR region.
Multi brand outlets also include special format stores called Kitchen Stories for kitchen appliances and 'Audio&Beyond' focusing on high-end home audio and home automation solutions.
The company also operates exclusive brand outlets for various brands. As of August 31, 2022, Electronics Mart India had 112 stores, of which 100 stores were MBOs and 12 stores were across Andhra Pradesh, Telangana, and NCR.
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