Aditya Birla Sun Life AMC IPO - Investment Rationale, Key Risks, Concerns: ICICI Direct

BQ Blue's special research section collates quality and in-depth equity and economy research reports from across India's top brokerages, asset managers and research agencies. These reports offer BloombergQuint's subscribers an opportunity to expand their understanding of companies, sectors and the economy.

ICICI Direct's IPO Report

Aditya Birla Sun Life AMC, a joint venture between Aditya Birla Capital Ltd. and Sun Life AMC, is one of the leading asset management services in India.

Aditya Birla Sun Life is ranked as the largest non-bank affiliated asset management company in India in terms of quarterly average AUM since March 31, 2018, and ranks among four largest AMCs in India by QAAUM since September 2011.

As on June 2021, the company's total AUM stood at Rs 293642 crore.

The company, since inception in 1994, has established strong geographical presence comprising 194 branches (covering 284 locations) spread over 27 states and six union territories.

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