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This Article is From Jun 27, 2017

Material World: Barbie's Torrid Rise, Awkward Fall and -- Maybe! -- Surprise Comeback

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(Bloomberg) -- Subscribe to Material World on Apple Podcasts

Subscribe to Material World on Pocket Casts

https://megaphone.link/BLM7216289446

She's been called a role model -- but also creepy and superficial. So who is the real Barbie? Matt Townsend looked into a 58-year-old toy that's become much, much more than a mere plaything. He and Lindsey Rupp trace the life and times of this 11-and-a-half inch doll -- from her Eisenhower-era debut her stumbles (including a struggled to compete with Britney Spears) and what Mattel is doing now to revive her.

Every other week, hosts Jenny Kaplan and Lindsey Rupp guide you through the consumer universe, breaking down what's going on with all the things people buy. 

To contact the authors of this story: Lindsey Rupp in New York at lrupp2@bloomberg.net, Matthew Townsend in New York at mtownsend9@bloomberg.net.

To contact the editor responsible for this story: Liz Smith at lsmith289@bloomberg.net, Magnus Henriksson

Essential Business Intelligence, Continuous LIVE TV, Sharp Market Insights, Practical Personal Finance Advice and Latest Stories — On NDTV Profit.

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