(Bloomberg) -- It was once a scent-filled mecca of teenage coolness. Now, Abercrombie & Fitch stores are, well, that's part of the problem. It's not exactly clear what Abercrombie & Fitch's future is, according to Bloomberg apparel reporter Lindsey Rupp, co-host of the Material World podcast. She joins host Alex Sherman to explain why Abercrombie's stores always smelled of that strange perfume and why apparel mergers and acquisitions have been difficult to consummate.
https://soundcloud.com/bloomberg-business/abercrombie-fitch-seeks-savior
To contact the authors of this story: Alex Sherman in New York at asherman6@bloomberg.net, Lindsey Rupp in New York at lrupp2@bloomberg.net.
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