While many remember Piyush Pandey as the man behind revolutionary Fevicol or Cadbury advertisements, there is so much more of a legacy he leaves behind to be celebrated.
Pandey was not only the legendary architect of modern Indian advertising, but also had a personality that was as vibrant as his colourful shirts. The man's love for Goa was unmached too.
-
Indian Markets Turning Corner After Two Tough Years, Says Sandeep Tandon -
NDTV Profit Ignite 2026: Experts See Opportunity In Equities, Stay Bullish For Long-Term -
Buy Right, Sit Tight Does Not Work for Individual Stocks, Says Dinshaw Irani -
'Worst Is Behind': Quant MF Sees Market Bottom, Flags 'Extreme Euphoria' In Midcaps -
India's Mutual Fund Industry Could Become A $1 Trillion Opportunity, Say Fund Managers -
'Foreign Investors Are Baraatis': Raamdeo Agrawal's Take On LTCG Tax -
Stay Invested Through Market Cycles: Raamdeo Agrawal at NDTV Profit Ignite -
Ramesh Damani Remains Bullish On India For Next 20-30 Years, Sees Bargains Amid Market Weakness -
CAS Came After A Long Consultation Process: SEBI Chairman Tuhin Kanta Pandey AT NDTV PROFIT IGNITE -
Aim To Cut FPI Onboarding Time From Mth To Five Days: SEBI Chairman Tuhin Kanta Pandey AT NDTV PROFI
Pandey had an ability to stand out from the corporate crowd. His colourful shirts mirrored his personality and made him stand out in formal meetings from the suits in the room.
Also Read | Layoffs Are Rising In Tech, But These Skills Are Helping People Unlock Better Pay
Beyond the boardroom, there is a unique connection that we shared — the state of Goa. The state of Goa and more importantly Goa as a state of mind. Goa will miss the advertising icon.
Pandey's Professional Legacy
Pandey is the true voice of Indian advertising. The champion of the desi revival, Pandey's success stemmed from an unmatched grassroots approach to consumer insight.
He thought in Hindi and harvested consumer insights by visiting the markets. This was possibly during his cab rides. The method surely brought better results when compared to the numbers that market agencies were able to churn out.
This very deep-rooted understanding of the differently geared persona of the Indian consumer, allowed him to create iconic and deeply emotional campaigns for brands.
Piyush believed in contributing to the larger cause in a big way. He will be missed by all of us.
Harish Bijoor is a business and brand-strategy specialist and the founder of Harish Bijoor Consults Inc.
Essential Business Intelligence, Sharp Market Insights, Practical Personal Finance Advice, Daily Fuel, Gold and Silver Prices and Latest Stories — On NDTV Profit.
