PhonePe Wealth Says 92% Of Its Mutual Fund Investors Aged Under 30 Invest Via SIPs
Interestingly, nearly 95% of Gen Z investors on PhonePe’s wealth management platform started their mutual fund journey with equity products.
With Systematic Investment Plan continuing its growth trajectory in the month of July, Share.Market, PhonePe’s wealth management platform, has highlighted that nearly 92% of the young investors invest through SIPs on the platform. This reflects a growing preference for consistent, long-term wealth creation strategies.
According to an analysis of over 6 lakh mutual fund investors on Share.Market between Aug. 1 2024 and July 31, 48% of the investor base falls in the 18–30 age bracket. This indicates a shift in the investment mindset of young Indians, who are now increasingly prioritising financial planning.
"Their inclination towards consistently investing in SIPs and diversified fund choices shows a level of maturity and financial literacy that is promising for the future," said Nilesh Naik, head of investment products at Share.Market (PhonePe Wealth).
However, the average SIP contribution from under-30 investors on the platform is 18% lower at around Rs 1,000 per month than that of investors aged over 30.
Interestingly, nearly 95% of Gen Z investors on PhonePe’s wealth management platform started their mutual fund journey with equity products. This reflects a clear appetite for high risk-reward investment options over short-term savings options.
About 21% of young investors also make at least one lump sum investment, averaging Rs 8,000—roughly 30% lower than their older counterparts.
The data also revealed that Maharashtra (16%), Uttar Pradesh (11%) and Karnataka (8%) lead in youth investor participation, showing widespread adoption across states.
Another significant data points indicates that 81% of the young investors are from Beyond Top 30 cities such as Jodhpur, Raipur, Visakhapatnam, Gorakhpur, Mysore, Jamshedpur and Kolhapur, reflecting growing financial inclusion and awareness beyond major metros.
In terms of fund preferences 70% of under-30 investors own at least one of diversified equity categories such as Value/Contra and Flexi-cap. Mid-cap and small-cap funds were also among prominent picks.
With SIP adoption among young investors at an all-time high, the data reflects not just a maturing investment culture but also the deepening penetration of mutual funds into smaller cities, paving the way for sustained retail participation in India’s capital markets.
