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This Article is From Jul 26, 2019

Korean Boycott Could Spread to Japanese Luxury Cars

(Bloomberg) -- Public backlash in South Korea against Japanese products has dented some sales of beer and tour packages, and analysts say the boycott could spread to luxury cars and retailers as a trade spat between the two countries shows no sign of abating.

Sales of Japanese beer at South Korea's convenience store chain CU have dropped 40% this month compared with June, JoongAng Ilbo newspaper said, citing unidentified industry sources. If the report is true, Asahi Group Holdings Ltd., which is the most popular foreign beer in Korea, may lose about 30 billion ($25 million) to 50 billion won revenue this year in Korea, said Park Sang-Jun, an analyst at Kiwoom Securities Co. in Seoul. Japanese beer makers have a market share of about 6% in South Korea, he said.

While Fast Retailing Co. doesn't have a large exposure to Korea through its Uniqlo stores, the clothing chain may see a decline in annual sales growth, said Na Eun-Chae, an analyst at Korea Investment & Securities. Some traders are betting that some low-end domestic apparel makers such as Shinsung Tongsang Co. will benefit, she said.

Read more: Uniqlo Maker Apologizes for Saying Korea Boycott Won't Last Long

Japanese luxury cars may also take a hit, said Kwon Soon-Woo, an analyst at SK Securities. Toyota Motor Corp. and Honda Motor Co. have a combined market share of about 19% of the foreign car market in South Korea, according to data from Korea Automobile Importers & Distributors Association.

On the flip side, anti-Japan sentiment is already hurting some Korean travel companies. Hana Tour Service Inc., a travel agency, saw sales of tour programs to Japan fall 30% in the second week of July compared with a year earlier, according to spokeswoman Song Won-Sun. Shares of Hana Tour fell 13% in July, while low-cost carrier Jejuair Co. plunged 19%.

Read here: How Korean instagrammers boycott of Japanese travel

Tomoichiro Kubota, an analyst at Matsui Securities in Tokyo, said that while the impact on Japanese exporters of consumer goods appears to be limited, “there is a possibility of greater overall impact,” should relations between the two nations deteriorate.

Asahi also fell on the news it is paying $11.3 billion to buy Anheuser-Busch InBev NV's Australian operations, in a deal that some analysts said was pricey. Fast Retailing fell 0.1%, while Toyota lost 0.3% and Honda declined 0.4%.

Japanese consumer stocks were also under pressure on expectations Prime Minister Shinzo Abe will push ahead with a plan to raise the sales tax in October after his coalition secured a simple majority at yesterday's upper house election.

--With assistance from Min Jeong Lee.

To contact the reporter on this story: Heejin Kim in Seoul at hkim579@bloomberg.net

To contact the editors responsible for this story: Lianting Tu at ltu4@bloomberg.net, Naoto Hosoda, Teo Chian Wei

©2019 Bloomberg L.P.

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