(Bloomberg) -- Despite falling as much as 15 percent on Monday after the team's 4-1 UEFA Champions League final defeat to Cristiano Ronaldo's Real Madrid in Cardiff on Saturday, shares of Juventus Football Club SpA have gained about 145 percent this year. Revenue from player sales, a bigger focus on international merchandising and increasing investment in Italian soccer clubs by Chinese investors have boosted shares of the team also known as “La Vecchia Signora” or “The Old Lady.” The stock has outpaced its biggest European rivals and is by far the best performer on the Stoxx Europe Football Index in 2017.
To contact the reporter on this story: Joe Easton in London at jeaston7@bloomberg.net.
To contact the editors responsible for this story: Adveith Nair at anair29@bloomberg.net, Niveditha Ravi, Tiago Ramos Alfaro
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