Tata Group Chairman N Chandrasekaran [Source:BloombergQuint]
4 years ago
Apr 14, 2022
Tata Neu app, which houses major Tata Group brands, will be open to brands outside of the group. "The company will launch a new category every quarter based on the consumer demand," said Pal. "We have a roadmap towards building new categories and in that journey if we need to onboard new brand."
NeuPass, Chandrasekaran said, is the one-stop hook for all purchases.
"NeuPass is bigger than a rewards program. We have a strong omnichannel footprint and NeuPass is universally applicable across all our verticals. We believe NeuPass will be the core asset that will attract customers," he said.
"We are not in the GMV multiple game. GMV should bring in cashflows. Every business needs to have cashflow plan. We have just begun," says Chandrasekaran.
"We will be launching Buy Now Pay Later. I am told if we need to get millennial we need BNPL."
Tata Neu app, which houses major Tata Group brands, will be open to brands outside of the group.
"The company will launch a new category every quarter based on the consumer demand," said Pal. "We have a roadmap towards building new categories and in that journey if we need to onboard new brand."
"We will go beyond Tata offerings but the evolution of the Tata Neu app will be customer-driven, it will be determined by consumers and not contracts," said N. Chandrasekaran.
Today there is no ecosystem that specifically addresses the Indian consumers, said Tata Group Chairman N Chandrasekaran.
"We have brought all our consumer brands in a single platform. It has brought in a lot of synergy for the group and massively expanded the value proposition for the Indian consumer," he added.
