Nasdaq-listed Pegasystems Inc on Wednesday said it has acquired the assets of Bangalore-based MeshLabs Software Private Limited.
MeshLabs is a provider of advanced text analytics and social engagement solutions.
Pegasystems said it would unify MeshLabs' social listening, text analytics and natural language processing to enhance existing capabilities in its customer service, marketing and case management solutions.
"The combined solution will enable organisations to collect social content such as tweets, blogs, posts on Facebook or on other social communities and enrich it by detecting language, topic, taxonomy and sentiment to deliver actionable social insight and intelligence," Pegasystems said in a statement.
"With this unique combination, Pega's customers can monitor, triage, and respond to social content across all channels, and turn it into actionable social intelligence to improve customer engagement, increase customer retention and more effectively market and sell on social networks," it said.
Financial details of the transaction were not disclosed.
"The addition of MeshLabs into Pega's unified platform will enable clients to immediately apply analytics and automate cases in response, delivering a real-time, personalised customer experience which is the core strength of our CRM solutions," Pegasystems founder and CEO Alan Trefler said.
"As we become part of the Pega platform, we will make customer service, marketing and sales interactions more personalised and insightful," MeshLabs co-founder and CEO Venkatesh Rao said.
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