Myntra Eyes 25-Fold Surge, 4 Lakh New Customers From Upcoming Sale

New Delhi: Fashion e-commerce platform Myntra on Monday said it expects to see a 25-fold jump in daily sales during its 'End of Reason' sale to be held between June 24-26. Myntra's sale comes at a time when brick and mortal retail stores are offering heavy discounts to customers to clear stocks, ahead of the GST roll-out from July 1. "Our 'End of Reason Sale (EORS) gets bigger and better with each passing season. The sixth edition ...