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Lessons India’s FMCG Distributors Are Learning From Covid-19 Disruptions
The disruption in supply chains due to coronavirus lockdown has brought with it pains as well as lessons for India’s FMCG sector.
28 May 2020, 08:34 PM IST i

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A customer browse picks up a casserole dish at a Big Bazaar hypermarket. (Photographer: Dhiraj Singh/Bloomberg)
The disruption in supply chains due to the coronavirus lockdown has brought with it pains as well as lessons for India’s FMCG sector.Sales of fast-moving consumer goods contracted by 34% in April as the demand for shampoos, detergents and other non-food items fell for mom-and-pop stores, said Nielsen India. The kirana stores channel, part of general trade, saw 38% contraction in value, while modern trade comprising supermarkets and h...

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